I don’t know about you, but I have to start my morning with a hot cup of coffee. There is something comforting about the familiar taste and smell, and it sure does give me an extra kick to get going!
I used to buy grocery store coffee, already ground, but my husband is picky about his coffee so our buying habits changed. We bought a fancy brewing machine and now buy whole beans, and grind them ourselves. We buy only medium roasts as the dark roasts are too bitter for us. We like fair trade coffee, because we like paying workers a decent wage. Then, we would only buy certain brands because we liked the flavor and price. This meant that we had to stock up on coffee when we saw it – we couldn’t always find what we wanted otherwise!
Then, I read an article by Food Babe about what was really inside our coffee. It really bummed me out that a beverage that I had assumed was pretty natural was clearly not. It also complicated our coffee buying habits, as it gave us one more condition on our beans.
So, I was super excited to see this coffee at our Trader Joe’s! It is not too bitter, organic, fairly traded, and the price can’t be beat – $15 for a giant can.
It matters how we spend our money. We have to support retailers and products that comply with our ethics, to let companies know these issues matter. Switch away from gross regular coffee and give pesticide-free coffee a try!